and fridges on fridges and...



six white fridges arranged in a balance sculpture composition outdoors against a dark sky


white goods dumped... on an out-of-town... whyte goods shop...


"... and on, and on, and so on..." as the Ariston song goes (on and on)...


film still of balancing fridges in an unlikely position, one on its corner and the other propped on a white freezer door


perfect porcheria Pugliese and ...

frontal view of fridge balance art with the unlikely angle of the top fridge visible against the clouds. The abandoned white goods shop is visible in the background
if the film goes on and on...
there's a short versi on (just like the Ariston ads)...



but Ariston didn't go on and on... and
neither does the out-of-town whyte goods shop,
closed,
jobs g on e...


detail of top fridge balanced on its corner above a composition of variously degraded fridge bodies. The sign for "mercatone uno" a failed white goods shop hovers over the scene



"Cooler Balancing" video soundtrack:

 Ariston advertisement sampled Robocop for Gameboy

 by Jonathan Dunn (1987)

any other people doing similar?
not many! as far as ecosia and google know, fridge balancing is a game quite new to this world. please correct me if i missed you...
  • closest is the Weee Man sculpture; one UK citizen's lifetime of electrical goods
  • Thomas Rentmeister has heaped a lot of fridges in galleries


skylined fridges and abandoned fridge shop sign viewd from 45 degrees


having edited film for this blog post, i wondered if it mightn't be easier (or visually stronger) to make a henge out of fridges... which has been done, and done well:
  • Adam Horowitz created his fridge henge, white gods in the desert of New Mexico
  • Ben Boyong tells a fabulously tall fridge henge tale


full view of piled fridges in semi-stable position before the final corner balance is achieved


oh, and...
  • 2016 saw a brace of unlikely viral videos: bicycle fridge delivery



Location: Via Lecce Km 1, 73016 , San Cesario Di Lecce

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